Bird Studies Canada
Bird Studies Canada is Canada’s national bird conservation organization with the mission of conserving wild birds through solid studies and actions.
YSEC were hired to identify key audiences for Bird-Studies’s urban outreach program and develop strategies to engage with them. Our work involved conducting global market research on bird programs, carrying out surveys and studies to gather customer data, identifying key markets and programs to engage with these segments.
Forests Ontario
YSEC supported Forests Ontario’s iconic Heritage Tree Program, launched in 2009 to bring awareness to the social, cultural, historical and ecological value of trees.
The engagement was significantly increased following program promotion, outreach and communications development to support Heritage Tree applicants in London, Markham, Mississauga, Ottawa, Vaughan and Brampton.
Mod Garden
It was our pleasure to support the urban agriculture initiatives of Mod Garden.
The company transformed urban gardening by introducing a home-grown solution to farming that is GMO free for life, year-round and healthy for families.
YSEC consultants developed a marketing strategy to target customers at sustainable fine-dining restaurants in Toronto.
City of Guelph
YSEC was hired by the City of Guelph to support the Guelph Energy Efficiency Retrofit Strategy. There was a need to raise awareness about the benefits of the program for the local economy, society and environment at large.
This partnership was formed with the goal of establishing a solid supporter base for legislation to include the program in the 2017 City budget. Guelph was to serve as a positive example to communities across the GTA and Canada.
YSEC helped identify key stakeholder groups and developed and comprehensive stakeholder engagement strategy comprised of educational workshops and information sessions.
Lyofresh
Lyofresh is a York University-based technology startup on a mission to eliminate food waste globally.
Our team assisted the group with a grant outreach and application strategy. The outcome was improved prioritization, document localization, and streamlining of applications.